When Nike wanted to showcase the breadth and depth of the Air Jordan brand, they called on us to create a multi-dimensional event designed for influencers, consumers as well as inner-city kids and fans.  From a museum-quality exhibition of the brand’s evolution over the years to a interactive playground for skill-building and fun, as well as live entertainment to give the event its own urban beat, fans were delighted and the brand’s relevance caught air.
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